Advertising Media Planning
| Author | : Larry D. Kelley |
| Publisher | : Routledge |
| Total Pages | : 0 |
| Release | : 2012 |
| ISBN-10 | : 0765626357 |
| ISBN-13 | : 9780765626356 |
| Rating | : 4/5 (356 Downloads) |
Book Synopsis Advertising Media Planning by : Larry D. Kelley
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
