Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consis

All organizations tell stories about themselves, through public communications, company lore, policies and daily interactions, modeling expected behavior for bo

This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can drama

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, the