Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of dat

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become

Now that you've collected the data and crunched the numbers, what do you do with all this information? How do you take the fruit of your analytics labor and app

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campai

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in m