"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of

As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to rema