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Language: en
Pages: 640
Advertising Communications and Promotion Management
Authors:
John R. Rossiter
Categories:
Advertising
Type:
BOOK -
Published:
1998 -
Publisher:
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This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly
Language: en
Pages: 732
Promotion Management & Marketing Communications
Authors:
Terence A. Shimp
Categories:
Business & Economics
Type:
BOOK -
Published:
1993 -
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Language: en
Pages: 376
Sales Promotion Management
Authors:
John A. Quelch
Categories:
Business & Economics
Type:
BOOK -
Published:
1989 -
Publisher:
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Language: en
Pages: 649
Advertising and Promotion Management
Authors:
John R. Rossiter
Categories:
Advertising
Type:
BOOK -
Published:
1987-01-01 -
Publisher:
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Language: en
Pages: 680
Advertising and Promotion Management
Authors:
John R. Rossiter
Categories:
Business & Economics
Type:
BOOK -
Published:
1987 -
Publisher:
McGraw-Hill Companies
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