This tour of the scientific frontier makes a strong case that the alternative science of today will be the hard science of the future.

You can do more with your science degree than you ever dreamed. In this book, readers will meet scientists who evolved into Wall Street analysts, science policy

This book provides a theoretical framework which allows us to understand why and how scientists address the general public. Bucchi's theories on scientific comm

Millions of people worldwide swear by such therapies as acupuncture, herbal cures, and homeopathic remedies. Indeed, complementary and alternative medicine is e