The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airli

The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line One-to-one marketing

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specific

Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special

Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By