In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media,
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theo
This volume chronicles the development of communication studies as a discipline, providing a history of the field and identifying opportunities for future growt