Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect’s E

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase bus

Written by two leading experts in the field this essential volume offers a step-by-step guide to understanding and evaluating the goals, risks and the rewards o

This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themsel

The majority of architecture and design firms employ fewer than ten people. As with any small business, the owner/principal of these firms must make plans for a