"Wonderful material. The author is good on the importation not only of American technology but also of manufacturing ideas and marketing theories."—David E. N

Co-founded 40 years ago, by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and

Assembled in Japan investigates one of the great success stories of the twentieth century: the rise of the Japanese electronics industry. Contrary to mainstream

Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imita

All-new Book Three is a companion volume with none of the pieces pictured repeated from the previous books. This highly informative guide distinguishes those 'M