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The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceiv
Proceedings of IAC 2018 in Budapest
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Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Management of Convergence in Innovation
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Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past deca
Enhancing the Effectiveness of Team Science
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The past half-century has witnessed a dramatic increase in the scale and complexity of scientific research. The growing scale of science has been accompanied by