Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. E

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate

For fifteen years, the Texas Master Naturalist program has been hugely successful, training more than 9,600 volunteers who have given almost 2.8 million hours t

Defense doesn't win championships. Defense wins games. Brands win championships. In ten years, the most consistently successful college athletic programs will b