"The Cultural Context in Business Communication" focuses on differences and similarities in business negotiations and written communication in intercultural set

This title emphasizes the different contexts in which business communication takes place. It introduces the reader to the situations faced by business professio

Takes the concept critical thinking and puts it to the test by challenging students to make rhetorical choices in the face of complex situations. To move studen

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodo