Marketers should be aware that there is a large amount of regulation and legislation and that ignorance of the law is not an excuse. However, many marketers fee

This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on m

Businesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that's obtained from the commercial internet

Growing numbers of employees, consumers, and investors want companies to be truly good; these stakeholders will accept lower economic returns in order to suppor

A straightforward guide to the key things that all marketers need to know about marketing research. This handbook takes the reader step by step through: the bas