Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business'

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business'

Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptic

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Tech