First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and per

First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and per

The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpo

Research on groups has been a major focus of concern among psychologists and sociologists for many years. The study of groups certainly deserves a central role

In recent years there has been an increasing awareness that a comprehensive understanding of language, cognitive and affective processes, and social and interpe