Make positive changes in your company with COMPETING FOR CUSTOMERS AND CAPITAL! This innovative text explains the relationships between enterprise marketing and

As corporations search for new production sites, governments compete furiously using location subsidies and tax incentives to lure them. Yet underwriting big bu

Executives say that people are their most important asset, but most don’t walk the talk. They don’t have systematic strategies for how to get the people the

Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen für die Führungskräfte an der Börse geha

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the