For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The appl

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction create

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, busine