Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working

Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explain

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approa

This book introduces a new speculative design process for inclusive new product development (NPD). The authors offer Vision Enabled Design Thinking (VEDT), a hu

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one t