Consumer Behaviour

Consumer Behaviour
Author :
Publisher : Oxford University Press
Total Pages : 523
Release :
ISBN-10 : 9780198786238
ISBN-13 : 0198786239
Rating : 4/5 (239 Downloads)
DOWNLOAD EBOOK
Book Synopsis Consumer Behaviour by : Isabelle Szmigin

Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.


Consumer Behaviour Related Books

Consumer Behaviour
Language: en
Pages: 523

Consumer Behaviour

Authors: Isabelle Szmigin
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Oxford University Press

DOWNLOAD EBOOK

A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of re
Consumer Psychology
Language: en
Pages: 274

Consumer Psychology

Authors: Jansson-Boyd
Categories: Psychology
Type: BOOK - Published: 2010-01-01 - Publisher: McGraw-Hill Education (UK)

DOWNLOAD EBOOK

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consum
Consumer Behaviour
Language: en
Pages: 474

Consumer Behaviour

Authors: Jim Blythe
Categories: Business & Economics
Type: BOOK - Published: 2013-03-26 - Publisher: SAGE

DOWNLOAD EBOOK

Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? H
Consumer Behaviour
Language: en
Pages: 0

Consumer Behaviour

Authors: Martin M. Evans
Categories: Business & Economics
Type: BOOK - Published: 2006-04-21 - Publisher: Wiley

DOWNLOAD EBOOK

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their consi
Sport Consumer Behaviour
Language: en
Pages: 378

Sport Consumer Behaviour

Authors: Kostas Alexandris
Categories: Business & Economics
Type: BOOK - Published: 2016-07-18 - Publisher: Routledge

DOWNLOAD EBOOK

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to co
Copyright Health Wealth Mirror
Pinnacle Themes