Why market research does not work. Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Con

Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior

What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask f

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to m

Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to M