Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding

This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR sig