In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, For
The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relatio
In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, For
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to