Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to gui

"COPYWRITING WIZARDRY: Spells and Strategies for Captivating Audiences" is a comprehensive book that offers a step-by-step approach to help both beginners and e

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful,

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen tha