Integrated Marketing Communications
| Author | : David Pickton |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 761 |
| Release | : 2005 |
| ISBN-10 | : 0273676458 |
| ISBN-13 | : 9780273676454 |
| Rating | : 4/5 (454 Downloads) |
Book Synopsis Integrated Marketing Communications by : David Pickton
Download or read book Integrated Marketing Communications written by David Pickton and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
