Creativity in Television & Cable Managing & Producing applies the concepts of goal-setting and motivation used in general business to television and cable manag
If you're not happy with the person you are you can do something about it. In Creating the Person You're Becoming, you'll discover the options available to you
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cabl