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This book is about generating profitable revenue from existing clients, and converting part-time clients into 100 percent full-time clients. Professionals and f
Bankers in the Selling Role
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A how-to guide--subtitled A Consultative Guide to Cross-Selling--designed to develop the essential selling skills needed to effectively market the broad range o
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Acquiring, retaining, and developing clients are the major steps for any successful business; failure to accomplish these steps is the major reason many profess
Cross-Selling Financial Services
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Relationship Banking
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Banking's greatest opportunities are often overlooked and underdeveloped. In fact, a veritable gold mine is already in your bank - the customer! Have you made t