Matsumoto's book is designed to help students appreciate how cultural factors moderate psychological processes and how the viewpoint of one's own culture can di

This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout t

In its original formulation, ‘culture’ was intended to be an agent for change, a mission undertaken with the aim of educating ‘the people’ by bringing t

This early work by Franz Boas was originally published in 1928 and we are now republishing it with a brand new introductory biography. 'Anthropology and Modern

Contemporary society has seen an unprecedented rise in both the demand and the desire to be creative, to bring something new into the world. Once the reserve of