Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively comm

This book presents an accessible introduction to data-driven storytelling. Resulting from unique discussions between data visualization researchers and data jou

Readers will learn to understand the story behind the data and how to influence the people with a DataStory.

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't