Exploring how digital resources are being used to engage students in learning and improve educational quality, Digital Agency in Higher Education promotes an aw

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to even

This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with ex

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for

This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in stud