Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are

Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication ca

In an age of rising environmental concerns, it has become necessary for businesses to pay special attention to the resources they are consuming and the long-ter