While widely studied, the capacity of the human mind remains largely unexplored. As such, researchers are continually seeking ways to understand the brain, its

"This book explores research surrounding the ways in which an individual's unconscious is able to influence and impact that person's behavior without their awar

'Implicit cognition', describes the fascinating learning, memory, and performance processes which take place without the subject's 'explicit' awareness. A well

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume pro

Humans think of ourselves as acting according to reasons that we can typically articulate and acknowledge, though we may be reluctant to do so. Yet some of our