Using real world examples and instructive case studies, this resource helps students gain a well-rounded understanding of international business theory and prac

This is an introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The author team's

Fundamentals of International Business is the fourth edition of International Business by Dr Sumati Varma. The content of the book has been revised and mapped t

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co

(Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin Co