This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sens
Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple conte