George Gerbner has been recognized as one of the most influential and prolific media scholars for over four decades. In this text, Morgan (communication, U. of

Telling all the stories -- Gerbner's early research -- Toward cultural indicators -- The violence profiles -- Beyond violence -- Critiques, advances, and critic

According to the contributors to this volume, the communications media deliberately blank out critical conditions and developments whose imagery would pose unac

George Gerbner's cultivation theory provides a framework for the analysis of relationships between television viewing and attitudes and beliefs about the world.