In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing c

Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substanti

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporat

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g