In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mo
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evalu
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With t
An intellectual property discussion is central to qualitative research projects, and ethical guidelines are essential to the safe accomplishment of research pro