Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is import

Media industries and services present a complex set of challenges to economic analysis: challenges made more difficult by the technological changes that have be

This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primar

`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of con

Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues.