Cultural heritage is one of the most important tourism resources in the world. This book provides a comprehensive theoretical overview and applied knowledge of

Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region o

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro

Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea,

The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One