Health Care Marketing Management
Author | : Montague Brown |
Publisher | : Jones & Bartlett Learning |
Total Pages | : 230 |
Release | : 1992 |
ISBN-10 | : 0834203022 |
ISBN-13 | : 9780834203020 |
Rating | : 4/5 (020 Downloads) |
Download or read book Health Care Marketing Management written by Montague Brown and published by Jones & Bartlett Learning. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative guide to marketing offers you a wealth of ideas for survivingand thrivingin the tough competition of health care today. You'll learn about marketing approaches through a wide range of programsmarket segmentation, product line marketing, marketing physician services, using PR, advertising, building patient loyalty, the hospital product mix, outcome marketing, & more. With Health Care Marketing Management on hand, you'll have a guide to the most successful up-to-date strategies & techniques. You'll be able to sort through the confusion surrounding health care marketingand select the right methods for your organization.