The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operat

During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the