How to Have Great Ideas

How to Have Great Ideas
Author :
Publisher : Laurence King Publishing
Total Pages : 184
Release :
ISBN-10 : 9781780679907
ISBN-13 : 1780679904
Rating : 4/5 (904 Downloads)

Book Synopsis How to Have Great Ideas by : John Ingledew

Download or read book How to Have Great Ideas written by John Ingledew and published by Laurence King Publishing. This book was released on 2016-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.


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"Discover the journey from initial idea to completed story."--Back cover.