The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what cust

Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align w

Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If you

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though rel

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digi