Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the pow

Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the pow

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The

You don't know where to begin. You are frustrated because you don't know all the strategies and tactics to grow your business. You are all over the place-starti