With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail

The growth in private labels has huge implications for managers on both sides.

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere

Are your customers looking for inexpensive business to generate a lot of money without getting trapped in taxes? Do you want to make sure that by buying one boo

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB