A New York Times bestseller/Washington Post Notable Book of 2017/NPR Best Books of 2017/Wall Street Journal Best Books of 2017 "This book will serve as the defi

Bartik provides a clear and concise overview of how state and local governments employ economic development incentives in order to lure companies to set up shop

Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole.

Learn inside secrets of marketing, advertising, direct mail and public relations in just a few nights of enjoyable reading. Clear and concise, just enough humor