Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is

This open access Pivot demonstrates how a variety of technologies act as innovation catalysts within the banking and financial services sector. Traditional bank

This book is the first to present a review and synthesis of the research in knowledge management and strategy management. The readings in this book will help re

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view o