Before buying another car, let Ray Lopez, a former swift talking, blood-sucking salesperson and author of Inside the Minds of Car Dealers give you a look under
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for t
This book is the pocket guide I wish I had when I first became a general manager of a Mitsubishi dealership in New York. Honestly, I am not the brightest star i
This is my fourth book on the auto industry, and I have written it because this business is complicated, sophisticated, and ever-changing. Automotive retail is
This book takes you on my journey of becoming a car dealer. It offers a bird's-eye view of the automobile industry. It evaluates the conditions under which I an