In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behav

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, pol

This book constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, which took place

This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers genera

The management of organizational behavior is a critically important source of competitive advantage in today’s organizations. Every organization’s members s