This book proposes a new theoretical and methodological approach to the investigation and explanation of intercultural differences in conflict management strate

A major objective of this book is to identify the key determinants of the “East” and the “West” in the field of intercultural communication. It examines

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundat

An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and p

China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to understand the culture of